Hand-in-hand with technology and our customized analytical models, we identify the potential, extract the value of the traditional channel and deliver it to you in the form of actionable insights.
Our data is the perfect tool to correctly guide your execution and to boost your operation and your sales.
The correct data with an exhaustive analytical process is the key tool to enhance the performance of our clients in traditional establishments.
We travel the universe of traditional establishments 2.3 times in a year thanks to our massive bimonthly information gathering and our register methodology.
We collect and analyze information that we use as a tool to generate granular and actionable insights to deliver agility to the mass consumption industry and traditional establishments.
On a bimonthly basis and based on our information, we evaluate variables that reveal to our clients how to invest trade and marketing resources, their presence in sales points, where the outstanding exhibitions are located and where there is more portfolio of the competition among many others.
The dynamics of our clients are different, that is why we design models that respond to specific needs. With them we can identify opportunities on multiple fronts. What are the opportunities for the sales force? How is the performance of the customer at the sales point? What role do your brands play in the dynamics of the shopper? Which are the areas with more opportunity for each category?
Our custom models respond to specific needs.
We classify and define which are the most relevant sales points for each of the categories of mass consumption.
We identify the vocation of the sales point towards the consumer, that is, we understand and determine the motivation of the shopper when going to each establishment and their preferences within it in the act of purchase.
We can integrate with the client base in order to identify opportunities at the sales point level with its internal code.
We identify how the optimal product mix should be in regards to market performance to define the infallible portfolio at the sales point level.
We adjust the goals by zone and seller according to the performance of direct competitors and the market.
We take the information to a granular dimension that allows us to identify opportunities at the seller level in regards to market performance.
We closely monitor the entire process of our data, from its capture at the point of sale and its passage through our analytical models, until its arrival at the hands of the sales force of the client through our application. The large manufacturers of mass consumption receive insights and specific actions to execute at the sales point level, which they can subsequently follow up on.
Our data is in our application, within the reach of the entire commercial and trade / marketing structure of the large mass consumption companies: from top management to the commercial force.
Thanks to our analysis, we propose specific actions by sales point that reach the sales force of our customers through our application. In this way, the action plans are assertively fulfilled, moving towards the achievement of objectives.
We generate follow-up to each action after executed to assess the impact at each sales point and how this is reflected in the sales and operation of each client.
